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They included one that was supposed to be coming from an email with a large attachment and needed a compression program to send it, and then the musical's chorus sung that was no longer needed with Windows XP's built in email compression feature. The site concluded the article by saying the Microsoft XP musical was "the embarrassing high-tech event of the year, or of the millennium". About 25 dancers burst onto the stage, moving Britney Spears style and screaming at the top of their lungs: "Windows XP! It's full of surprises! Windows XP! Makes dreams come true! Windows XP! Every question has a thousand solutions!", and so on The event was chronicled at the time by the Isreal-based news site Haaretz, The translated story stated:Ī boy wearing a "Madonna" microphone replaces Scoop and doesn't waste a second: without warning he takes off his shirt and starts singing a rhythmic love song to the new operating system. He also brought in a team of about 30 dancers, including Doron Medeli (writer of Israel's Eurovision songs and prominent producer) to choreograph the whole thing. He struck a deal with the Cinerama - one of TLV's seminal cinemas and conference centers. Tzoref shared his enthusiasm and gave him MS's blessing. When Marketing VP Lior Tzoref (the male host) met producer Arik Schter, he says Schter really wanted to make the event into a musical. This all came about because Microsoft's team in Israel helped to develop some of the components of Windows XP. Indie game developer "DancingEngie" has offered some info on how this odd event came about on his X (formerly Twitter) account. Apparently, Microsoft didn't get the memo. They had a long history that dated back to the 1950s, but they had mostly died out in the 1980s. It's an example of what used to be called the "industrial musical", which were musicals commissioned by companies to promote their products. No this is not a joke this 90-minute original musical was made to promote the OS in Israel and was performed to the public just once, on the launch date of Windows XP. What are we talking about? It's the Windows XP musical.
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